If you sell technology and innovation to other companies, congratulations! You have discovered the most practical and concentrated source of knowledge and expertise for B2B marketing. Here is an overview, including dynamic video presentations by renowned B2B marketer, Kimon Lycos. You can also see previews of practical fact sheets and tools, to help you know and do more to sell technology and innovation.
This material is used by Universities, corporations and small business owners, looking to increase knowledge, improve marketing performance, and gain best practice expertise.
Introduction
Creating a B2B marketing plan
Click to view samples
from Fact Sheets
Click to view samples
from Fact Sheets
What is B2B marketing all about? This introduction sets the pace for working with best practice methods, when selling technology and innovation to other companies.
Sage advice on how to create plans that will be actioned,
and play an active role in helping an organisation succeed.
The psychology of connecting
marketing and sales
Connecting marketing with sales
Click to view samples
from Fact Sheets
Click to view samples
from Fact Sheets
It’s a tough business selling to other companies.
Know how to get into the customer’s mind.
There is often a gap between marketing vision and sales reality -
now you can close that gap.
Getting the most out of B2B media
Create a
world class B2B brand
Click to view samples
from Fact Sheets
Click to view samples
from Fact Sheets
Your choice of media is critical to reach the right people, in the right manner, and gain best bang for buck.
Size does not matter. Any company, large or small can build and manage a world class brand. Here is how.
Building and working with a
B2B marketing communication plan
Creativity and selling technology
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from Fact Sheets
Click to view samples
from Fact Sheets
This shows you how to bring your marketing strategy to life, and make a mark in the market.
Never underestimate the power of a brilliant idea, and its ability to help sell, and influence decision makers.
B2B marketing nirvana
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from Fact Sheets
This is where you want to be, when it all works together, and the results keep coming.
